Cómo venderse bien

Viernes, 9 de marzo de 2012

De una nota de ayer del Financial Times (suscripción):

Over the past five years, Bogotá has had as much new crude oil production as Brasilia has done, contributing to increased non-Opec supplies. Oil output in Colombia increased nearly 450,000 barrels a day between January 2007 and December 2011, compared with 500,000 b/d in Brazil over the same period, according to estimates by the US Department of Energy.

Esto impresiona si uno considera que Colombia ya está llegando a su techo de producción mientras que Brasil todavía tiene un amplísimo espacio para crecer (cursivas y negritas mías):

Petrobras, the partly state-owned Brazilian company, plans to boost the country’s oil production from 2.1m b/d in 2011 to 3.1m b/d by 2015, and a hefty 4.9m b/d by 2020. The expansion plan will cost at least $120bn – and probably more – and will develop the so-called offshore pre-salt oilfields, which would account for 40 per cent of the country’s production by the end of the decade, up from less than 2 per cent at the moment. Yet Brazil has struggled with its 2011-15 business plan and over the past three years has been able to add only 150,000 b/d in supply, less than Colombia.

Este reporte me recordó un artículo reciente de Jorge Castañeda publicado por El País, contrastando a Brasil con México y preguntándose porqué en Estados Unidos y Europa “Brasil es un cuento de hadas y México uno de terror.”

¿Su conclusión?

Además de tener buenos futbolistas, Brasil sabe cómo venderse.

Próximo:

  • Mi opinión de Schemel después de la réplica.
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